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Mystery, satire, and daddies.
The Art Daddy is an anonymous art critic who produces satirical commentary on "Art Daddy" figures in the art world.
In order to maintain a consistent brand presence for the Art Daddy's platforms (which consists of Instagram, Substack newsletters, and a podcast), a visual brand identity was created.
Approach
The imagery of the brand focuses on text. The Art Daddy, after all, is a social commentator who likes to hide behind words.
We kept the visual identity monochrome and legacy-oriented, much like the institutions who product such high-caliber daddies.
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